Vaping has grown rapidly worldwide as an alternative to traditional smoking due to its reduced harm and diverse flavor options. This report analyzes global vaping habits, brand choices, flavor preferences, and usage frequency, based on surveys from multiple countries.
1. Key Demographics of Vape Users
- Age: Most vape users are between 18-34 years old, with young adults being more open to new technologies and health-conscious choices.
- Gender: Men account for over 60% of vape users globally, though the proportion of women is rising, especially in urban areas.
- Smoking History: Around 70% of vapers were previous smokers, using vaping to quit. A smaller group has never smoked but started vaping for curiosity or social reasons.
2. Usage Habits
Frequency of Use: Roughly 40% of vapers engage in the activity daily, frequently as a substitute for smoking. Another 30% vape on a periodic basis, and an additional 30% utilize e-cigarettes sporadically, such as when traveling or participating in social events.
Usage Contexts: Vaping is favored for its reduced restrictions in indoor and communal areas compared to traditional smoking. This allows vapers to enjoy greater liberty in social environments, thanks to the absence of detrimental second-hand smoke.
Device Preferences: There is a trend towards compact, portable “closed system” devices, which are particularly popular among younger demographics. In contrast, “open system” devices cater to more seasoned vapers who appreciate the ability to tailor their vaping experience with various customizable options.
E-Liquid Selection: A significant number of vapers choose e-liquids that contain nicotine as a means to quit smoking. However, there is also a segment of users who prefer nicotine-free e-liquids, possibly for the flavor or the act of vaping without the nicotine intake.
3. Flavor Preferences
- Smokers: Tobacco flavors are common among those transitioning from cigarettes, with mint and coffee also popular for a refreshing experience.
- Non-smokers: Non-tobacco flavors like fruit, candy, and cream are preferred, particularly among younger users who enjoy novelty.
- Health Awareness: As health concerns rise, more users are choosing low-nicotine or nicotine-free e-liquids. There is growing demand for natural, pure ingredient-based products.
4. Key Trends and Insights
- Younger Demographics: The vape market is increasingly dominated by users aged 18-34.
- Flavor Diversity: A wide range of flavors, particularly fruit and mint, is key to attracting users.
- Health Consciousness: Growing awareness of health risks is driving demand for lower-nicotine or nicotine-free options.
- Brand Competition: With intensifying competition, brands that prioritize innovation and user experience are likely to succeed.
In conclusion, as the vape market evolves, user preferences and habits will continue to shift in response to health concerns, flavor diversity, and technological advancements.
